True Beauty Collective
True Beauty Collective
A New Face in the Green Beauty Game
It is quite obvious that I love green beauty. I believe that cosmetics and skin care should not only make you look great in the moment, but over-time as well. This in mind, nothing makes me more excited than being introduced to a new brand or, in this case, a company that feels the same. This love of green beauty can be seen in Andrea Winslow’s online shop True Beauty Collective.
I stumbled upon True Beauty Collective while going on a follow spree on Instagram. Usually when you follow someone recommendations pop-up to profiles you may also find interesting. The logo of a minimalistic butterfly caught my eye and I thusly reached out to see what TBC was about. Andrea herself got back to me quickly and we started to chat.
What surprised me the most was that, because she is a smaller curator, she was more than willing to actually talk to me and explain her journey. Like most of us, a paradigm shift brought her to more holistic living. She got married, lost her mother to cancer, and had a child that really made the need for conscious living to increase. In her mind, the lack of availability to the consumer made switching from conventional to more holistic difficult. Not to mention, with the over saturation of products due to trends, people could not tell what would be effective and worth the investment.
I was, graciously, allowed to choose a few products to show you just exactly how well curated and easy the True Beauty Collective site is. Brands like Kosas (one of my Holy Grails), Lilfox Miami, and Plume Science are all available!
The Kosas Weightless Lipcolor in ‘Violet Fury’ was my first choice. As it was limited edition and a shade that was a bit out of my comfort zone, I thought this would be the perfect opportunity to give it a try.
I also received the Lilfox Cleopatra Restorative Mask with Honey & Milk (coconut milk). An earthy scent with amazing benefits meant to be fit for a queen? Sign me up!
The last product was the Plume Science Brow Pomade in ‘Ashy Daybreak’. Running into a bit of trouble with the product itself, Andrea was quick to respond to my email. In explaining the situation we decided to troubleshoot with Plume about why the consistency was off.
I personally think that running into trouble with brands or products is the best way to see how customer service works. Yes, the ethos and principles may be ones you align with, but if people are not treated right than there is no point supporting them. True Beauty Collective did not make me feel idiotic and that really makes me keener to talk about them.
Andrea made it a point to explain True Beauty Collective is a marketplace but it is also a community. She wants interaction and knowledge to spread so that green beauty, clean beauty, holistic living etc. is not a trend but the norm. That was what really sold me on TBC, the desire to give accurate and reliable information about a thriving industry.
*Andrea gifted me these three products. The Plume Pomade was exchanged for the Fitglow Conceal +