Kosas 10-Second Eyeshadow: Review & Swatches
Okay, if you are new here you may not know that I have a special place in my heart for Kosas Cosmetics. They were the first brand to support me as a content creator and beauty educator in the digital space and I will forever be grateful for that. It then goes without saying that when they release a new product, I am all over it. That is exactly what has happened with the brand's new 10-Second Eyeshadow.
As someone who is a model off duty kind of girl, I don't fool around with eyeshadow. I have the skill, trust me, but I only bust out a killer smoky eye when the time is right. If you are anything like me, these new liquid shadows may be right up your ally. Read on for a DEEP DIVE and swatches of the Kosas 10-Second Eyeshadows.
The whole concept around Kosas is “undone beauty,” an idea that founder Sheena Yaitanes truly pioneers in her everyday life. The shadows also mimic this ethos in theory, but I feel as if this is a bit of a step off for the brand. All 8 shadows are a very high impact in terms of color payoff. Globe, Supreme, Copper Halo, Element, Fahrenheit, 333, Nitrogen, and Waterfall are all a water-based liquid with a pigment suspended inside. You truly have to give these shadows a good shake (I suggest horizontally) to get the color to disperse evenly in the tube.
Packaging wise, it is held in a Plexiglas-esque tube similar to a lip gloss with a flat doe foot applicator. I prefer this style applicator as opposed to a traditional doe-foot no matter what the product is. It allows for the product to apply in a smoother, more even layer. This holds for the shadows themselves. The tube is mildly frosted, but you still can see the shadow colors shine through. A final note is that the stopper of this applicator is very secure. I have not found that the product leaks out if stored horizontally nor does it allow for excessive amounts to remain on the applicator when using the product.
So, the description for the 10-Second Shadows states that these are crafted with ingredients that can benefit the skin, essentially skincare for the eye. This is thanks to ingredients like Galactoarabinan (Polysaccharide) that hydrates and is found in vast amounts of skincare. You also have the nourishment and hydration of Jojoba Oil (skin conditioner) as well as the balancing benefits of Orange Flower Water (skin conditioner). A little bonus that many do not seem to be talking about is the addition of Titanium Dioxide (UV absorber) that adds a small bit of protection to the eye area. I am assuming that this is part of the skincare benefit claims.
On the flip side alcohol (solvent and astringent) is towards the very top of the ingredient list. Some people may find that alarming, but it is most likely why the shadows dry so quickly. The alcohol evaporates and leaves behind the pigment and is quite typical for this style of product. Other than that, the formula is free of Gluten, Parabens, Silicones, Sulfates, Phthalates, Mineral Oil, PEG, and Petrolatum. Part of Kosa's brand identity is that they are a high-performance clean beauty brand.
I have said that the shadows are highly pigmented and I stand by that sentiment. Upon swatching all of the colors, I noticed that the shades of Waterfall (baby blue), Nitrogen (pearly cobalt), and Fahrenheit applied the patchiest. The color was not consistent through the swatch, but with a second layer (unblended) the product had full opacity. I also found that the shades Globe (champagne), Supreme (glittery gold), Copper Halo (rose gold), and 333 (lavender) took a bit more time to set and had a bit of glitter fallout. Now, the dry-down formulation of the product means that just the pigment is left behind, so there is no use expecting there not to be transfer.
I suggest that when you wear them you blend the shades out with your fingertip before applying a second layer. I found that this allowed me to not only build the color to the color I want but also create the shape that suits my eye best. One swipe was enough for me and lasted about four solid hours before getting a bit disheveled.
My personal favorites are Globe, Copper Halo, 333, and Waterfall (for when I want to be daring).
The Kosas 10-Second Eyeshadows retail for $28 with .2 ounces of product.
* All 8 shades are press samples.