Beauty Pie Brand Overview
Do you ever hear about something on the down-low and instantly want to know more about it? Like, it just seems so radical and impossible that you have to see if it can actually be true? Well, that happened to me about a year and a half ago when I first heard about a company called Beauty Pie. A company that founder Marcia Kilgore describes as “…not really disrupting the beauty industry,” but rather, “ blowing it wide open.” Let’s just say that when you make a claim like this, you have to have to put your money where your mouth is. Beauty Pie is doing just that.
Marcia founded well-known brands Bliss and Soap & Glory before starting Beauty Pie a few short years ago and it has kind of become a big deal. Individuals like Caroline Hirons (someone I personally look up to in the content creator world) and countless others sing the praises of Beauty Pie's direct to consumer subscription style service. For a monthly fee, you can have access to products that are made in the same factories as extreme luxury cosmetic and skincare brands at around the exact cost of what it takes to make the product. I was super skeptical about this because obviously, the company has to make their money somehow, right? They do it through that membership fee you pay each month.
For $10, $20, or $30 dollars you receive a spending limit that allows you to get high-quality products at drugstore prices. (you can also pay a single year fee of $99). Let us say you choose the $10 USD membership, you will get a $100 USD allowance each month that rolls over should you choose not to spend or do not meet that number. Same goes for the other tiers, you pay 1/10th of your spending cap each month and can cancel whenever you so choose. What Beauty Pie does is allow a backdoor into the labs of designer beauty. You do not pay for the markup costs, only the price for the product itself.
What interested me most about Beauty Pie is the claims that these products meet or exceed the quality of their luxury counterparts. I mean, part of the joy of buying high-end cosmetics or skin care is the idea that you are getting the best of the best. Here I sit, questioning the integrity and quality of the Beauty Pie products and never could get myself to join. I was just that skeptical. Well, having tried some of their color cosmetics, I can tell you that the quality is there and, yeah, we have some high-end dupes on our hands.
The few products I got my hands on are: Great Skin Foundation, Superglazy Lip Gloss in Neutral, Shimmerbar Highlighting Powder in Sugar Drip, Shine Up Lip Colour Balm in Pillowy Pink, Moisture- Lock Wondergel Lip Liner in Vanilla Nude, and two of the Wondercolor Longwear Cream Shadow Sticks in Little Star and Pink Velvet. While I will not be doing a DEEP DIVE on all of these products, I will be sharing my thoughts on them as well as swatches so you can get an idea of what Beauty Pie has to offer in the cosmetic department. They do have skincare, haircare, fragrances, and candles.
The Great Skin Foundation in shade 75, Vanilla ($9.13) is meant to be a luminous matte finish with medium coverage and long wear. The shade itself is described as being light with neutral undertones and is the second lightest shade in their 15 SKU shade range. That being said, the color was a bit too dark for my complexion (despite a bit of a natural summer tan) and oxidized slightly to a bit more of a warmer tone. The coverage of the foundation itself was quite buildable and was very matte on my dry skin. It was not uncomfortable by any means, just not something that I typically go for day-to-day. The formula is oil-free and gets compared to Giorgio Armani Luminous Silk (one of my top five foundations).
It goes without saying that the Shimmerbar is a dupe for Bobbi Brown’s iconic product. Meant to give a soft glow with a natural flush, the Highlighting Powder Sugar Drip ($8.31) utilizes a rose gold with a pink shift, a white with a holographic purple shift, a rose with a pink shift, and a campaign with a pink shift. While I love the color it gives to my skin, I find that it can actually come off as quite glittery and iridescent on my skin. I prefer more of a glow as opposed to shimmer, but it is called a Shimmerbar, not a Glowbar.
A stand out for me has to be the Wondergel Lipliner in Vanilla Nude ($3.19). This liner glides on so smoothly and gives a color payoff that is quite rare in any liner I have tried. I do not have to tug and pull at my lips or worry about it smudging because once this liner is on, it is locked in. I was outside in 95-degree heat for an event and did not have to touch it up at all. The performance was definitely on par with that of some higher end liners that I can never get myself to purchase.
Shine Up Lip Colour Balm is just that, a balm. It gives a subtle yet dewy finish to the lips and is not overly sheer nor overly opaque. It is one of those lips that you can trust to be applied sans mirror when you are on the go and do not have time to fiddle with a tricky color. There are plenty of shades to choose from but this light bubblegum pink ($3.78) is so wearable and neutral in tone that I think it could work on any skin tone.
While the Little Star ($4.00) Longwear Cream Shadow stick is a gorgeous champaign-bronze hybrid, I have fallen head first for the shade Pink Velvet ($4.10). The site just says Velvet but comes with Pink Velvet on the package. I do not typically opt for cool-toned shades, but oh my gosh this pink looks so natural on me it is scary. Now, I don’t want you to think that it won’t show up, because it does, I simply mean it gives my grey-blue eyes a definition that pulls the color forward and enhances my eye shape.
Overall, I am quite impressed with Beauty Pie's products and delivery method. The idea that one does not have to pay the insane markup of products for comparable luxury quality is quite a feat. I most certainly would buy more products from the brand (particularly the lip liners and cream shadow sticks) and hope to explore their other categories as well.
The products were kindly gifted by Beauty Pie as press samples.
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