Hi.

Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!

Why My Content Is Changing...

Why My Content Is Changing...

Samantha Parsons Rebranding

Sitting down to write this post has been a bit of a struggle for me. I am someone who strives for transparency when it comes to everything I say and do well beyond my content. At a young age, my parents instilled in me the notion that misleading people will only cause hardships later when the truth does come out. This is where I work from and allow it to guide me in life. That being said, I have not been misleading anyone to this point and to keep from doing so, I am writing this post to you all.

The beauty industry has been a crucial influence in my life. I am candid about how cosmetics, skincare, and everything the industry encompasses helped me through bullying, self-esteem problems, and is what I want to fully pursue now that I am graduating from university. Products are constantly being released that are truly changing the beauty landscape and you cannot tell me that it does not excite you. As this is the world I want to be in, I cannot continue to be biased.

I started my content around clean beauty only. This meant not using products that contain ingredients everyone deemed ‘unsafe’ or ‘toxic’. This severely limited what I had access to and what content I could create. I constantly was afraid of the backlash of using something that scored higher than a 3 on the EWG scale. I would become physically ill and beyond stressed when I looked at my product collections and thought of what people would think of me. This is no way to live, so I evolved.

Samantha Parsons Rebranding

Many other individuals in the clean beauty world can attest that the culture being far from toxic. There is so much fear mongering and scare tactics being used to get consumers to convert from conventional brands. Now, I know that all brands do not utilize this type of marketing, but it is still present and constantly seemed to find me. I just could not stand the stress that I was putting on myself to be perfect nor could I stomach how others outside of the industry must have felt about the world they were joining.

I transitioned to what I call “Conscious Beauty”. That meant that I would be supporting brands that and initiatives in place that supported causes, transparency with the consumer, and had morals/values that I too uphold. If the brand or those products then had the added bonus of being cleaner in a formula, that was a win in my book. Choosing to work in this manner has actually been quite useful! It has given me the chance to really look into the brands that I am using or partnering with instead of just blindly trusting what I was being told by the brand. I began to feel less stressed and felt like my work reflected this mission. My spark to create art and my passion for beauty was back… I was ALIVE again.

Recently though, this passion has been lost. I could not figure out why I was getting that sick feeling in my stomach again. Why I was no longer wanting to post content, look at swatches on Pinterest, or upload YouTube videos. I figured it out and am letting you know that while I am still classifying myself as a “conscious lifestyle” creator, I am no longer limiting myself on the products I use.

Samantha Parsons Rebranding
Samantha Parsons Rebranding
Samantha Parsons Rebranding

I plan to use products that I love and bring me joy. I naturally move towards cleaner formulas and cause-lead brands, but restricting myself is killing me. If there is a product from a brand that may not be clean and may not be palatable to some of my followers, I am not going to shy away from it. Putting labels on and limiting myself has forced me to go into a backward spiral mentally that I truly cannot take anymore. Beauty and skincare is supposed to be empowering and loving and inspiring.

Conscious Beauty Is:

  • Owning a curated collection of products you love and will use.

  • Only repurchasing when a product is empty or your foundation does not match your summer tan.

  • Knowing you wont use a product and passing it on to a better home.

  • Not leaving your house because of acne, so you purchase with intent (and listen to your dermatologist).

  • Not vomiting when you sit in front of your computer trying to get yourself to buy a replacement cosmetic, skincare, or fashion item.

I know this is a lot to take in and a bit shocking to some of you, but it is not even something I needed to disclose. I wanted to tell you all about this transition because I do want to maintain my integrity and continue to have your respect. I am human, I need to evolve, and I hope you will continue to follow me on this journey.

Thanks for being a constant in my life and respecting my growth.

Ilia True Serum Foundation and Primer Review

Ilia True Serum Foundation and Primer Review

Kosas LipFuel Swatches & Review

Kosas LipFuel Swatches & Review